It’s 8:30 a.m. on a Saturday. A landscape contractor walks into Russo Power Equipment’s showroom in its Hainesville, Ill., location, looking to purchase two new mowers. One hour later, he leaves the establishment, having been thoroughly educated about several mower models and brands, made his choice, and financed the purchase with flexible terms. He also makes an appointment to have his fleet evaluated by one of Russo’s experts in a few weeks.