Distinctive Dealer - Unique approach keys rise of Russo Power Equipment

It’s 8:30 a.m. on a Saturday. A landscape contractor walks into Russo Power Equipment’s showroom in its Hainesville, Ill., location, looking to purchase two new mowers. One hour later, he leaves the establishment, having been thoroughly educated about several mower models and brands made his choice, and financed the purchase with flexible terms. He also makes an appointment to have his fleet evaluated by one of Russo’s experts in a few weeks.

Such a scenario underscores Russo’s distinctive and somewhat unusual approach to the OPE business — an approach that has helped to spur annual sales increases of 10 percent over the past five years and make it a premier OPE dealer. Russo currently operates five retail locations in Illinois, with a sixth slated to open in 2016. Also part of the business is Russo Salt Supply, which was expanded in 2008, in an effort to offer efficient service and delivery of de-icing products, including salt in bulk at highly competitive prices.

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