TD Bank to Partner With Mor Furniture for Less on New Private Label Credit Card Program

TD Bank today announced that it has signed a multi-year agreement to provide a new branded private label credit card program for Mor Furniture for Less, the largest family-owned and operated furniture retailer on the West Coast.

The new Mor Furniture for Less card will launch this month throughout the San Diego-based chain’s 29 full-line furniture stores and online business. Under the agreement, TD’s Mahwah, N.J.-based Retail Card Services division - one of North America’s largest private label credit card companies - will direct all facets of the program for the 37-year-old retailer, which has stores in California, Oregon, Washington,  Idaho, Nevada, Arizona, and New Mexico.  The card will offer consumers a wide range of financing options.

“Consumer financing has played an important role in our growth and we look forward to working with TD to make our Mor Furniture for Less Credit Card even more responsive to our customers’ needs,” said Mor President and CEO Richard D. Haux, who recently received the prestigious 2014 Ernst & Young Entrepreneur Of The Year™ Award for the Family Business category in the San Diego region. “TD shares our vision of providing the very best financing options for our customers in each of our markets.”     

Michael Rittler, Senior Vice President, TD Retail Card Services added: “Mor Furniture for Less has built a loyal following in its Western U.S. markets through an approach centered on innovation and creating exceptional customer experiences - values that we stress in our own business. We are very pleased to partner with them on their private label credit card program.”

Financial terms of the agreement were not disclosed.

TD Bank’s Retail Card Services Division (www.tdrcs.com) launches and administers new credit card portfolios for brick-and-mortar, e-commerce and catalog merchants, and acquires retailers’ existing credit card portfolios.

About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group ("TD" or the "Bank"). TD is the sixth largest bank in North America by branches and serves more than 23 million customers in three key businesses operating in a number of locations in financial centres around the globe: Canadian Retail, including TD Canada Trust, TD Auto Finance Canada, TD Wealth (Canada), TD Direct Investing, and TD Insurance; U.S. Retail, including TD Bank, America's Most Convenient Bank, TD Auto Finance U.S., TD Wealth (U.S.), and an investment in TD Ameritrade; and Wholesale Banking, including TD Securities. TD also ranks among the world's leading online financial services firms, with approximately 9.4 million active online and mobile customers. TD had CDN $945 billion in assets on October 31, 2014. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.

About Mor Furniture for Less
Mor Furniture for Less, established in 1977, is the largest family-owned and operated furniture company on the West Coast with 29 stores in seven states, offering great selection and guaranteed low prices in bedroom, living room, kids and teens furniture, dining furniture and mattresses.